History of Barbie Doll
Article Source: HealthSnare.com
was first introduced in 1959 and since then they have been in the hands of children for over fifty hears. Since they were officially launched, over one billion Barbie dolls have been sold all over the world. Ruth Handler, co-founder of Mattel, was behind the concept of Barbie and her ideas led to its creation
Ruth's daughters were playing with two paper dollars, when she finally had a great a idea. Her idea was that she could make dolls that were older and more mature than the traditional baby dolls. She thought that an adult doll, like Barbie, would be a big seller and popular amongst teens and children.
First, Ruth's husband and the Mattel directors thought that her idea would never work out. However, Ruth did not give up. She decided that she would continue to try persuading them to help her build the Barbie doll. Eventually, they caved in and the Barbie had begun.
A fashion designer, Charlotte Johnson, was hired by Ruth to create Barbie's first wardrobe. With her design complete, Barbie was ready to be introduced to the world in 1959 at the American Toy Fair in New York City.
After being introduced in New York City, Ruth decided that Barbie needed to be brought to the mass American audience. She began to ran a high budget television advertising campaign. Barbie began to appear on television all over the country.
Ruth's marketing strategy worked and 350,000 Barbie dolls were sold within the first year after launch. Since then, Barbie has been seen as a doctor, lawyer, nurse, astronaut, firefighter and more. Furthermore, Barbie was joined by her boyfriend Ken in 1961.
The popularity of Barbie has grown since her first years as a simple, yet innovative doll. Now Barbie is sold with accessories, purses and backpacks. She is featured on animated television shows and movies. This goes to show that the world is still in love with Barbie!
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George Pettit
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Date: Thu, 2 Sep 2010 Time: 2:37 PM
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