What Makes Korean Cosmetics Popular?
Article Source: HealthSnare.com
Korean cosmetics are a popular in Asia and quite impressively, they are capturing the Western lands as well with similar accolade.
Enter into a beauty shop and Korean cosmetics can never be missed. Their prominence goes beyond the Korean borders. With the broad fame of Korean pop culture, Koreans' influence on other people has gone a long way - from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still young in the market, but they have been taken on so easily that their counterparts have been dramatically challenged. In fact in 2009, Korea's cosmetics industry grew by 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty enthusiasts. They are fabulously and fashionably packaged that women are so attracted to them. This form of packaging is believed to be extremely important for modern women.
The high spending on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a great deal to South Koreans. And because they have sort of set the criteria for what beauty should be - fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, copying them.
You can see how a number of Asian women are going gaga for over Korean products. One apparent edge of Korean cosmetics over their counterparts is the price. Apparently, Korean cosmetics have a lower price than other top Asian and Western brands yet promise the same or even better results. Furthermore, Korean cosmetics are affordable as they adopt a simple distribution scheme (from headquarters directly to distribution outlets) thereby cutting operational costs.
Korean cosmetics have established their niche all over the world so that Korea's image has gone from kimchi to everything.
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Tyra Smith
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Date: Thu, 29 Apr 2010 Time: 2:51 AM
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